São Paulo.

Parque dos CisnesProperty website

A property website bringing together rooms, surroundings and rental information. Starting with existing photographs.

View website
Parque dos Cisnes website concept with large São Paulo typography, city imagery and an entry point to the apartment
Parque dos Cisnes · Opening viewWebsite concept

Get your bearings.
Then enquire.

People planning a longer stay need more than attractive room images. That is why size, amenities, rental terms and neighbourhood information sit alongside the photographs.

The sequence leads from the apartment to its surroundings and the enquiry. Move-in date and rental duration address the next practical decision.

Page structure

One page · DE / EN / PT
Entry pointLocation, apartment and availability
  1. ApartmentRooms, amenities & rental information
  2. Private parkGreen spaces & shared facilities
  3. NeighbourhoodSchools, daily life & location
  4. Travel inspirationSão Paulo as a starting point
  5. EnquiryMove-in date, rental duration & contact
Simplified page structure, reconstructed from the concept shown.

Prepare room photos
for the website.

The existing photo was adjusted for exposure and colour. The comparison shows both versions from the same perspective.

Original photo with watermarkEdited photo
Existing photo of an empty living room with a visible pale watermark, wooden flooring and balcony windows Edited version of the same room perspective with adjusted lighting and without the image overlay
50% original
Drag the slider or use the arrow keys. The existing original is on the left; the edited version is on the right.
Open originalOpen edited version
AI furnishing concept for the same living room with a sofa, rug, coffee table and armchair
Furnishing concept · AI visualisation

Show what
could be possible.

A separate furnishing visualisation helps explain the room’s proportions with furniture. Visitors can switch between the concept and the current room on the website.

The apartment is offered unfurnished. The visualisation is therefore explicitly labelled as a furnishing concept.

Text and image together

Show the feeling of the space.
Keep the facts alongside.

Floor area, rooms, amenities and rental terms accompany the images where visitors need them.
03 / Prototype

The structure becomes
a design.

First, we establish where visitors can find the apartment, location and rental information. The design brings together images, languages and a direct route to an enquiry.

São Paulo website design

Sketch reconstructed for illustration. The second view shows the actual website concept.

04 / Implementation

What the design
brings together.

View website
Content in a clear sequence
The apartment, its surroundings and rental information lead to a prepared enquiry.
Transparent image treatment
Edited room photos and clearly labelled furnishing concepts with direct comparisons.
Three language versions
German, English and Portuguese make the same content available in three languages.
Technical search foundations
Page titles, descriptions, language links and structured apartment data are included in the concept.

The enquiry in the prototype shown ends with a preview. It is not yet sent.

05 / Analytics after launch

Measure interest.
Develop the content.

After publication, these measurement points would show where visitors arrive and where they get in touch.

Language versions
Review German, English and Portuguese separately: what content are visitors looking for?
Property interest
Compare views of the apartment, amenities and surroundings with enquiry routes.
Enquiries
Measure form starts and confirmed submissions once the enquiry route is live.

No confirmed visitor, enquiry or revenue data is available for this concept. This describes the proposed measurement approach.

Interactive analytics example

What should your
website show?

Bring your existing images, documents and initial ideas. We will turn them into content and a concrete design.

Start a project