Optik Schröder.

Optical careWebsite

Optical care has many facets. This website organises advice, specialist services and locations so the route to the right appointment stays clear.

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Opening view of Schröder Optik with large typography, an eyewear image, service navigation and appointment access.
Optik Schröder · Opening viewWebsite
01Planning

From your needs to the right advice.

Children’s eyewear, contact lenses and low vision each need different explanations. The website gives them dedicated sections while keeping locations and appointments within reach.

The page structure connects services, the people in the business and its locations in Hamburg, Lüneburg and Amelinghausen.

02Sketch

Bring services and locations together.

Schröder OptikServices & orientation
  1. ServicesOptical care, children’s eyewear & specialist services
  2. LocationsThree locations & their services
  3. AppointmentContact & next steps

Example route · Children’s eyewear → Location → Appointment

Simplified page structure, reconstructed from the version shown. Not an original planning sketch.
03Prototype

Personal imagery. Clear contact options.

Language selection, product selection and appointment access share one design system. The detail study shows how these routes work.

UI & integrations

One website. Three direct routes.

SCHRÖDER OPTIK
PERSONAL ADVICESee clearly.
Feel understood.
Children’s eyewearContact lensesLocations
DEENSame content. Same way to get in touch.
The offer in two languages.
  • Services and navigation in German and English
  • Language switching within the same design system
  • International customers can also find the right contact
Interactive detail study, simplified from the website. Sketches are reconstructed for illustration; the demo basket does not place an order.
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04Implementation

One website for three locations.

The linked website presents services, location information, the Hamburg departments and journal articles in a shared design system. Contact options remain visible at the bottom of the page.

Project statusThe website is available at the stated business domain. This project page explains its visible structure.

05Analytics
Measurement plan

Distinguish interest from appointment intent.

Ongoing analysis would look separately at service entry points, location changes and appointment clicks. A click is not yet a confirmed booking.

  • ServiceEntry points by type of advice
  • LocationViews of individual location information
  • AppointmentClicks to appointment booking; confirmations measured separately

Proposed measurement points. This project page does not publish visitor, booking or revenue data.

Your services.
A clear website.

We organise your content, develop a concrete design and plan the next steps with you.

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